Pre-Sales Validation in 2025: A Playbook for B2B and Consumer Startups
Stop asking if people would use it. Get purchase validation before you build with pre-orders, paid betas, and founder access programs.
Interest isn’t validation—payment is. Here’s how to get it before you write code.
Offers That Work
- Early-bird pricing tiers with clear delivery windows
- Paid beta cohorts with weekly office hours
- Founder access programs for B2B (roadmap influence)
Execution Steps
- Create landing pages and Stripe checkout links
- Run targeted outreach with tight ICP
- Track conversion and objection patterns
Internal Links
- The purchase validation playbook: /blog/purchase-validation-playbook-mvp-2025
- Validation before building: /blog/startup-validation-before-building
Signals You’re Ready to Build
- 10–20% of ICP commits with payment or signed LOIs
- Clear pricing sensitivity and top objections logged
Build what people prove they’ll buy.