Design That Converts: Landing Pages and Onboarding for MVPs in 2025
Turn traffic into trials and trials into active users. Landing page and onboarding patterns that consistently raise conversion for early-stage products.
Getting signups is hard; activating users is harder. Use these patterns.
Landing Page Essentials
- One big promise above the fold + proof
- Specific CTA (try the demo, book a walkthrough)
- Social proof close to the CTA
- Pricing preview where applicable
Onboarding That Works
- Progressive profiling; ask only what’s needed
- First-run checklist; empty states with examples
- Time-to-value under 3 minutes
Internal Links
- SEO + LLM visibility: /blog/seo-llm-optimization-2025
- 2-week MVP plan: /blog/rapid-mvp-development
Metrics to Watch
- Landing conversion, signup-to-activation, D1/D7 retention
Design is a growth lever—optimize it like one.